Our journey

Started simple.
Stayed honest.

Nick the Marketer didn't start with a big plan. It started with a shift, and a gap that didn't make sense.

How It Started.

Nick and Heather working at the kitchen table in the early days
2018: where it began. A kitchen table and two laptops.
The early Nick the Marketer desk setup

Before this, Nick spent years in advertising. From working with brands like Coca-Cola and Costco to selling radio, the focus was always the same: how do you get people to actually take action?

How you say something matters. And when it's done right, it works.

The shift.

Around 2016–2017, things started changing. Businesses weren't just asking about radio anymore. They were asking: "Can you help me get found on Google?" "Can you build me a website?" "Can we run ads online too?"

It was clear: everything was shifting to digital. So Nick made the move into digital marketing. But after getting inside the industry, something felt off.

"There were good people. But there was also a lot of overpromising… and not a lot of follow-through."

The decision.

At one point, Nick thought he was heading back to radio. That didn't happen. So instead of going back, he bet on himself.

No perfect timing. No safety net. Just a simple idea: there's a better way to do this, and it should actually work.

How it got built.

The goal wasn't to build another agency. It was to build something that actually delivered: do what you say you're going to do, show the work, show the results, keep it simple and honest.

The name "Nick the Marketer" wasn't even planned. It came from people around him who saw what he was doing and said, "That's just who you are." It stuck.

Timeline

From first idea to today.

Eight years of building, hiring, launching, learning, and getting better at the work along the way.

Scroll or click through the years
2018
01 / Origin

The start.

  • NTM Nick the Marketer officially begins. Two people doing the work, with one simple goal: do what you say you're going to do and actually make marketing work.
2021
02 / Growth

First major growth phase.

  • PCMP Patient Care Marketing Pros launches
  • NTM First open house event hosted
  • NTM First interns brought on
  • NTM Company becomes a 7-figure agency
  • PCMP Walk-Ins Welcome podcast launched
2022
03 / Momentum

Building momentum.

  • NTM First client appreciation day
  • PCMP Continued growth in healthcare marketing
  • NTM Systems and team structure begin to solidify
2023
04 / Expansion

Expanding the team & reach.

  • PCMP Increased event attendance (8+ industry events)
  • NTM Continued hiring and team growth
  • PCMP Deeper focus on urgent care and healthcare clients
2024
05 / Culture

Internal growth.

  • NTM First company retreat (Memphis, TN)
  • NTM Team culture becomes a bigger focus
  • NTM Continued expansion of services and execution
2025
06 / Recognition

Recognition & wins.

  • NTM 3 Ninja Hack awards won from the 7 Figure Agency Mastermind
  • NTM Continued growth in team and performance
  • PCMP Stronger positioning in the healthcare space
2026
07 / Now

Leveling up.

  • PCMP Clinic Growth Mastermind launched and first event held
  • NTM Ongoing growth in both team and client results
Impact

The numbers so far.

225+
Businesses helped turn clicks into customers
30+
Team members built over time
12+
Interns trained; several became full-time hires
1000s
Calls generated for clients
Why it still matters

Less noise. More proof.

The industry hasn't changed as much as it should have. There's still a lot of noise. A lot of fluff. A lot of "trust us."

We'd rather show it. That's what Nick the Marketer was built on, and it's still what drives everything we do.